You present it as Swedish Sushi. Dainty mouthfuls that look pretty. The beer and the snaps and the songs all help too of course - you have to make pickled herring eating an event, then it becomes hard to decline at least trying a piece.
Not that our Easter Lunch guest* needed convincing, in fact I had to bring out seconds! Very impressive. After the sill (pickled herring) starter, we enjoyed a smoked salmon and spinach quiche with some steamed green vegetables and a mustard, lemon and dill dressing. Then came the easter cake, but that deserves it's own post.
*We had two guests but one is a vegetarian so he had the perfect excuse!